Upcoming Middle Eastern Perfume Releases 2025 | Ireland Guide

Most Anticipated Middle Eastern Perfume Releases of 2025 – Upcoming Launches Every Irish Fragrance Fan Should Watch

2025 is shaping up to be one of the biggest years ever for Middle Eastern perfumery. At Beautyworld Dubai, major houses like Lattafa, French Avenue, Afnan, Zimaya and Khadlaj previewed a wave of new fragrances scheduled for release across 2025. These aren’t rumours – these are confirmed upcoming perfumes that have not yet hit the market but are already generating hype across fragrance communities.

This guide covers the releases expected to dominate Ireland’s fragrance scene once they drop. All will be available at Prestige Decants in 2ml, 5ml and 10ml sizes as soon as they launch.

Explore our full range here: Shop All Perfume Decants Or read our full educational breakdown: Middle Eastern Fragrances Guide

1. French Avenue Liquid Brun Limited Edition (Upcoming Release)

French Avenue made one of the biggest splashes at Beautyworld Dubai with the announcement of a new Liquid Brun Limited Edition. The original Liquid Brun became a sensation in Ireland due to its rich amber-vanilla DNA. The Limited Edition aims to take that formula deeper, darker and more refined.

  • Expected Profile: denser vanilla, deeper caramel warmth, amplified spice.
  • Target Audience: fans of warm gourmands and winter powerhouses.
  • Why it matters: Liquid Brun already dominates search traffic in Ireland.

Decants will launch in 2ml, 5ml and 10ml once the bottle becomes available.

2. French Avenue Safari Breeze (Upcoming)

Another major Beautyworld preview, Safari Breeze is positioned as French Avenue’s next signature fresh-spicy release for 2025. Designed to compete with high-end aromatic freshies, Safari Breeze is expected to offer a clean but powerful wear suitable for year-round use in Ireland.

  • Expected Profile: fresh citrus, green aromatics, refined spicy heart, woody-amber base.
  • Seasonality: spring, summer and early autumn.
  • Audience: everyday wearers wanting something bright but still performing.

3. Lattafa Musamam Ultra (Upcoming 2025 Flanker)

Lattafa’s Musamam line is expanding in 2025 with a new unreleased flanker often referred to internally as Musamam Ultra. This version builds on the pride-line identity of the Musamam bottles but leans into a darker, richer, more modern woody-amber style.

  • Confirmed Status: teased at Beautyworld, not released.
  • Expected Style: deeper spices, woody incense, modern amber molecules.
  • Positioning: premium-tier Lattafa aimed at competing with niche offerings.

This is shaping up to be Lattafa’s biggest 2025 launch.

4. New Zimaya Sharaf Expansion (Upcoming 2025)

Zimaya’s Sharaf line (Supreme, Divine, etc.) exploded in popularity. Zimaya confirmed a new upcoming Sharaf expansion for 2025, designed to introduce a deeper, more luxurious direction for the line.

  • What we know: fruit-forward openings, smoother spice blends, richer boozy-amber bases.
  • Target: fans of Angel Share, Khamrah, Liquid Brun, and warm spicy gourmands.

Sharaf launches always move fast in Ireland — expect high demand.

5. Afnan – Upcoming Historic & Supremacy Additions (2025)

Afnan publicly confirmed at Beautyworld Middle East that the Historic line and Supremacy line will each receive new additions in 2025.

  • No official note pyramids yet, but profiles are confirmed:
  • Historic Line: warm spicy, sweet amber, modern gourmand direction.
  • Supremacy Line: clean aromatic woods, designer-leaning performance scents.

These releases will likely follow Afnan’s strategy of competing with Parfums de Marly, MFK and other niche heavyweights.

6. Khadlaj – New Shiyaaka Releases (Upcoming 2025)

Khadlaj confirmed expansions to the Shiyaaka line (Blue, Snow, Shadow) scheduled for late 2025. These flankers will target both mature woody-amber lovers and fresher aromatic wearers.

  • Confirmed Direction: more refined bottle designs, upgraded performance, stronger aromatic openings.
  • Why it’s big: Shiyaaka is one of the fastest-growing houses in Ireland visually and commercially.

7. Additional Beautyworld-Confirmed Upcoming Releases

Several brands announced “new 2025 lines” without revealing bottle names yet. These are still fully confirmed upcoming launches:

  • New Arabiyat Prestige woody-amber line
  • New Maison Alhambra premium series
  • New Fragrance World & Riiffs seasonal drops

Once bottle names and note pyramids are released, Prestige Decants will add full descriptions and decants.

Final Thoughts — 2025 Will Be a Dominant Year for Middle Eastern Perfumery

The momentum is clear: 2025 is loaded with powerhouse new Middle Eastern releases that will reshape the Ireland fragrance market. Prestige Decants will offer fast access to all major launches in 2ml, 5ml and 10ml decants as soon as bottles hit distribution.

For now, stay updated here: Browse All Decants

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